Building peace in the minds of men and women

Building Trust in Media in South East Europe and Turkey- Phase 2

In the context of a rapid digital transformation and the thriving of an information chaos characterized by a decline in the commitment of journalistic professional standards, the thriving of disinformation and a clear decline in the civil society’s trust in media, UNESCO and the European Union have launched the second phase of the project Building Trust in Media in South East Europe and Turkey.

In the context of a rapid digital transformation and the thriving of an information chaos characterized by a decline in the commitment of journalistic professional standards, the thriving of disinformation and a clear decline in the civil society’s trust in media, UNESCO and the European Union have launched the second phase of the project Building Trust in Media in South East Europe and Turkey.

How?

To achieve this overall objective, the project will specifically aim at:

  1. Increasing critical thinking among youth thanks to Media and Information Literacy (MIL) skills in formal and non-formal education.
  2. Improving capacities of media outlets to counter misinformation and disinformation and giving support to press councils in the region.
  3. Strengthening media accountability and increasing media good governance towards users thanks to sustainable self-regulation mechanisms.

When:

     November 2019          November 2022    

Where:

The project is being implemented in Albania, Bosnia and Herzegovina, the Republic of North Macedonia, Montenegro, Serbia and Turkey, as well as in Kosovo (administered by the UN Interim Administration Mission in Kosovo in the context of UN Security Council Resolution 1244).

European Union

The primary objective of the European Union’s development policy is the eradication of poverty in the context of sustainable development. EU partnerships with developing countries to promote respect for human rights, peace, democracy, good governance, gender equality, the rule of law and justice.

 

Introducing MIL in formal and non-formal education systems

  • Provide technical support to authorities, duty-bearers and curricula development agencies on MIL
  • Offer teacher training to introduce MIL curricula in primary and secondary schools
  • Enhance the MIL capacities of youth development agencies and organisations

 

Improving the capacities of media outlets and young reporters to counter disinformation

  • Empower selected independent media outlets with knowledge and skills for the digital age including fact-checking skills
  • Improve the internal governance of selected media outlets through the commitment to new transparency mechanisms and labour rights
  • Enhance the capacities of young reporters to address online disinformation

 

Strengthen media accountability through sustainable self-regulation mechanisms

  • Direct support to press and media councils to strengthen their capacities and sustainability
  • Exchange of best practices on digital media ethics and activities of press and media councils on disinformation and MIL

As the Covid-19 pandemic swept the world, we have seen a dramatic increase in conspiracy theories on social media relating to its origin and spread. In its commitment to address this challenge, UNESCO has launched a social media campaign disseminating comprehensive and easily accessible visual learning material that instructs social media users on how to recognize, understand, debunk, respond to, and report on conspiracy theories relating to Covid-19. The infographics are available in all local languages of the South East Europe region and Turkish under the #ThinkBeforeSharing and #TrustInMediaSEE hashtags.

Download all the graphics (ZIP File): in Albanian - BHS - North Macadonian - Turkish

 

 

In connection with the Coronavirus outbreak, the world also witnessed an “infodemic”, with disinformation and misinformation as fast as the virus on social media. To provide users with easy to apply MIL skills that will help users to navigate through the overwhelming amount of information shared about the virus, UNESCO has launched a social media campaign on MIL and COVID-19 with practical tips and best practices. The campaign is based on a series of infographics available in all local languages of the South East Europe region, as well as in Turkish, in open access and free to be used, downloaded and shared under the hashtags #TrustInMediaSEE and MilClicksSEE.

Download all the graphics (ZIP File): in Albanian - BHS - North Macadonian - Turkish

 

  • Marius Lukosiunas, Programme Specialist, Communication and Information Sector (CI)
    Tel: 33-1 45 68 04 08
  • Alton Grizzle, Programme Specialist, Communication and Information Sector (CI)
    Tel: 33-1 45 68 42 11
  • Adeline Hulin, Project Officer, Division of Freedom of Expression and Media Development, UNESCO Liaison Office and Representation to the European Institutions
    Tel: 32(0) 2 290 89 62