Sophie Lythreatis (PhD) is a Lecturer at the University of Bristol Business School (UK) as well as a Fellow of Bristol Digital Futures Institute, a research institute that pioneers transformative approaches to digital innovation. Prior to joining the University of Bristol, she was a postdoctoral researcher at the University of Oxford. Sophie has published in several prestigious academic journals, and her work has been mentioned in various news outlets. She has a strong interest in the digital divide and responsible innovation.