Winnifred R. Louis (PhD McGill, 2001) is a Professor in the School of Psychology at the University of Queensland. Her research interests focus on the influence of identity and norms on social decision-making. She has studied this broad topic in contexts from politics and community activism to health and environmental choices. Winnifred has served or is serving on the editorial board of the Peace and Conflict: The Journal of Peace Psychology, Journal of Personality and Social Psychology, Journal of Social and Political Psychology, Group Processes and Intergroup Relations, The Australian Journal of Psychology, and Behavioral Sciences of Terrorism and Political Aggression. She is a Fellow of the Society for the Psychological Study of Social Issues, a Fellow of the Society for Personality and Social Psychology, and a Fellow of the Australian Psychological Society. She is a member of numerous professional associations including the Centre for Research in Social Psychology, at the University of Queensland; the Association for Psychological Science; the Australian Psychological Society; the Society for Personality and Social Psychology; and the Society for Australasian Social Psychology. Some resources and additional details are available online at www.socialchangelab.net.