Over two decades in ‘marketing for a better world,’ Sameer has taught, widely published in academic outlets, reviewed, trained and consulted with government and non-profit organizations in India, Canada, Singapore, Australia, and the U.S. He is the Editor of Social Marketing Quarterly. Sameer has raised over two million dollars and published studies testing the effectiveness of audience-oriented behaviour change initiatives in various contexts, including digital fin inclusion. Sameer is open to collaborating on using behaviour change principles to influence policies and upstream stakeholders.
Expert
Sameer has used behaviour change principles in a variety of fields that touch across several SDGs. These include digital financial inclusion, nutrition, poverty reduction, and so on. Sameer is particularly interested in investigating what makes an initiative effective. In that regard, Sameer has published work to reflect how presence of higher number of benchmarks increases the probability of behaviour change.
Fields of expertise: Social change / social transformations