Nozomu Tajiri, born in 1985 in Kyoto, initially pursued IT and image processing at Osaka University. He later worked at Keyence, contributing to system designs and global tech support. Tajiri's focus shifted towards optimizing humanity's time allocation, establishing institutes for financial planners and nurturing hospitality talent. Amid the 2020 pandemic, he embraced his calling—reshaping notions of value and waste through strategies modeling highly profitable firms. Tajiri emphasizes the significance of emotional connections as the true source of value.