Maggie grew up in China, studied and worked in Europe before obtaining her doctoral degree in Australia. She worked at the University of Adelaide as an academic in Media and Communication with tenure until 2018 before she joined the University of Western Australia. Maggie currently holds a joint position as the Australian Director at UWA Confucius Institute and an academic in the Business School. Maggie’s research interests and publications mainly include cross-cultural communication, social media and public relations. One of Maggie’s books Cyber-nationalism in China has been sold and downloaded more than 60,000 times. One of her recent articles “‘Reversed agenda-setting effects’ in China: Case studies of Weibo trending topics”, published by the Journal of International Communications, has become one of the most read articles on Taylor & Francis online. Maggie's work has been featured in many high-profile media outlets, including Washington Post, Wall Street Journal, VOA, ABC, SBS, CGTV, Weekendavisen. In 2018, she was named one of the ten most outstanding young Australian-Chinese in Australia's Golden Wattle Awards.She is also a research member of the Soft Power Advocacy & Research Centre at Macquarie University, focusing on the use of social media in public diplomacy. Maggie also serves on the editorial board of the Journal of Asian Communication.