Mafalda Teles Roxo is a Senior Researcher at LIAAD - INESCTEC (Laboratory of Artificial Intelligence and Decision Support) (since 2016) and an Invited Assistant Professor at the Faculty of Economics of the University of Porto (since 2020). She has a PhD in Management from FEP-University of Porto, a study in Augmented Reality applied to Marketing (2020), and a Post-Graduation in Business Innovation from Porto Business School (2024). She is responsible for the continuous education course in AI for Research and Teaching at the School of Economics and Management of the University of Porto.