Introduction
Joaquim Monteiro Pratas has a PhD in Business and Management Studies (with a specialization in Marketing and Strategy) from University of Porto, a MSc in Management, and a degree in Economics from the same university. Currently, he is an Adjunct Professor at Instituto Superior de Contabilidade e Administração - Instituto Politécnico do Porto (ISCAP - IPP), and invited lecturer in Porto Business School - University of Porto. His main interests involve Marketing, Communication, Tourism, Sales, Leadership, Innovation, E-Business, Artificial intelligence, Metaverse, Retail and Global Management.
Expert
Joaquim Monteiro Pratas has a PhD in Business and Management Studies (with a specialization in Marketing and Strategy) from University of Porto, a MSc in Management, and a degree in Economics from the same university. Currently, he is an Adjunct Professor at Instituto Superior de Contabilidade e Administração - Instituto Politécnico do Porto (ISCAP - IPP), and invited lecturer in Porto Business School - University of Porto. His main interests involve Marketing, Communication, Tourism, Sales, Leadership, Innovation, E-Business, Artificial intelligence, Metaverse, Retail and Global Management.
Fields of expertise: Communication and information/ICTs, e-Transformation / e-Governance, Economic policy / inclusive economic development, Education, Strategic planning