Elena is an Associate Professor at IESE Business School and a behavioral scientist. Elena studies how people make decisions in their daily lives and ways to improve those decisions. Elena’s research interests lie at the intersection of behavioral decision-making, public policy, marketing and economics. Her main areas of expertise are choice architecture, information and choice overload, ethical decision-making, individual and group decision-making, as well as neuro-marketing. Elena employs various methods in her research including decision process-tracing methods, from mouse tracing and eye-tracking to emotion recognition and brain imaging. Elena is teaching behavioral insights both for business executives and general public, and was also named a “40 Best Business Professors Under 40” by Poets & Quants. Elena serves as a behavioral expert and advisor for a number of organizations both in the private and public sector.