Professor Bollinger’s interdisciplinary research portfolio aims to understand the causal effects of marketing and policy decisions in sustainability domains, and the interdependent reactions by consumers and firms. Examples include drivers of solar adoption and pricing, the role of home-automation and dynamic pricing on demand response, and response to information. Professor Bollinger received his B.A. and B.E. in engineering at Dartmouth College and his M.A. in Economics and Ph.D. in Marketing at Stanford University.