Dr. Thangaraja Arumugam is an Assistant Professor at the Vellore Institute of Technology, Business School, Chennai. His doctoral research centres on marketing intelligence, and he holds a Postgraduate Program in Business Analytics and Business Intelligence from the University of Texas, Austin. He is an alumnus of the prestigious IIMK and has 12 years of teaching experience, specializing in Marketing Analytics and Business Analytics. He also focuses on social intelligence and sustainable development. He has been published in many reputed journals.