Jimmyn Parc is an associate professor at the University of Malaya, Malaysia. His current research focuses on cultural industries in Asia and Europe, which includes films, dramas, and music which are at critical juncture in the midst of a changing business and trade environment as well as new challenges in the form of digitization. He is also the co-author of The Untold Story of the Korean Film Industry: A Global Business and Economic Perspective, which was published by Palgrave Macmillan in 2021.