Prof. Gil de Zúñiga serves as Distinguished Research Professor at University of Salamanca, as Media Effects Professor at Pennsylvania State University, and as Senior Research Fellow at Universidad Diego Portales. His work aims to shed an empirical social scientific light over how social media, algorithms, AI, and other technologies affect society. Recognized as Journal of Citation Reports Highly Cited Scholar, he is Fellow of the International Communication Association, and recipient of the Pennsylvania State University Medal for Outstanding Achievement in Social and Behavioral Sciences.