Graduate student at Aarhus University. My research aims at understanding the political and aesthetic implications related to new technologies of vision such as mobile phones, Google technologies of vision, virtual reality devices, and systems for machine vision. In order to do so, it analysis the contemporary use of the cinematic technique referred to as ‘subjective camera’ POV (Point of View), and explores the various ways in which new technologies of vision adopt this type of interface across multiple online-offline platforms. The research tracks and theorizes the migration of the POV image from the field of cinema to its present forms, and discusses its transformation from a cinematic technique into one of the most contested political-aesthetic battlefields of our times. How the 'engineering' of the gaze associated with new technologies of vision produces new subjectivities that operate within new regimes of visibility?