Dr Praveen Balakrishnan Nair is an Associate Professor attached to Edinburgh Business School at Heriot-Watt University. He holds three post graduate qualifications in different functional areas of management and has earned his PhD in the area of environmental marketing. Prior to joining Heriot -Watt, he was with Curtin University of Technology and Swinburne University of Technology. His current research interests lies in the area of corporate social responsibility, sustainability, social entrepreneurship and urban poverty alleviation and has presented and published papers in these areas. Praveen is currently leading a research team exploring the role social entrepreneurship can play in urban poverty alleviation, in fast developing economies.