Awele Achi is a doctoral researcher at The Open University Business School, Milton Keynes, United Kingdom where his research revolves around the social innovation construct and the drivers favouring or hindering the construct. He was formerly a Research Associate at the Lagos Business School, Nigeria, where led academic and practitioner research projects on corporate level marketing strategies and brand management in developing countries, with a special focus on sub-Sahara Africa. He is also a supporter and e-member of the Young African Leadership Initiative (YALI) network, which a signature effort to invest in the next generation of African leaders. His research specifically focused on improving policy research collaborations at the intersect of strategy, marketing and entrepreneurship. Awele has also co-authored series of book chapters, journal articles, technical papers and has presented conference papers on different marketing and strategy themes. Awele has an MSc in Business Administration with concentration in Marketing from the University of Lagos and a first degree in BSc (Hons) Marketing from Delta State University, both in Nigeria.