Dr. Tahir Sufi is a Full Professor at the School of Business & Economics at Universidad de las Américas Puebla (UDLAP), México. He has an extensive background in academia and the hospitality industry. He has over 20 years of experience working with prestigious academic institutions and renowned hotel brands such as Le Meridian, Hilton, and Best Western. His expertise lies in Hospitality Marketing Management, Strategic Management, and Entrepreneurship. Dr Sufi holds a PhD in Business Administration and a master’s in management from Sheffield Hallam University in the UK.