UNESCO Regional Office for Eastern Africa carried out three activities for Sauti FM journalists from 5 to 13 June 2014 in Asembo Bay, Kenya. The participants, comprising of 8 men and 9 women, were trained on the management of daily contacts and production of mobile friendly content; use of Internet to report; and production of programmes on issues of local concern. The workshops built and strengthened capacities of the radio staff and ensured that more impact programs are produced on agriculture, health and women empowerment.
During the trainings, participants gained investigative reporting skills specific tailored for the production of radio programmes on the issues affecting their community. In order to ensure the interaction with the public and stimulate fruitful debates, it was stressed the importance of local radio listeners groups and how to effectively use Frontline SMS in the radio day to day activities.
The importance of the use of the Internet to both produce and publish their news stories was also highlighted. Participants learnt that, besides research purposes and news gathering, they could use Internet to reach audiences out of their signal area through web streaming and social media. The trainings were conducted by Ms. Lynn Adhiambo of Bondo University, Mr. Dennis Dinda of Great Lakes University, in conjunction with Mr. Fredrick Mariwa, Sauti FM radio manager.
These activities helped empower the radio staff by providing them new capacities to produce radio programs in the three thematic areas while involving a wider range of stakeholders in the community together with relevant experts. Also, more knowledge was disseminated on the use of the Internet for sourcing contents and then disseminating them through the radio and online, including web streaming. It is expected that these new capacities will help the radio station increase its audience base, improving its income generation thus enhancing its sustainability.