Base FM’s staff participated in a series of workshops provided by UNESCO on the role of correspondents, the use of ICTs, entrepreneurship, income generation, marketing, financial planning, management and sustainability from 1 to 5 December 2014 in Katutura, Namibia. Mr. Julius J Mtemahanji and Ms. Elva Gomez di Sibandze facilitated the training.
The objectives of the workshops were to:
- Strengthen income generation capacity of the radio, which will in turn benefit its editorial and management work as well as its sustainability;
- Enhance the ability to generate and nurture diversified income sources for the radio;
- Use ICTs for fundraising and commercial purposes;
- Introduction of IPDC’s proposal template and encouragement to submit one in 2015;
- Establishment of standing relations among the radios, beyond project scope;
- Production of two radio documentaries to gain skills in production and editing.
The methodology’s approaches and techniques used during the trainings aimed at providing hands-on practice as well as participation in all activities. Visual and audio elements were employed to offer clear understanding of the training.
Participants were introduced to the concepts of media financial planning and management, financial sustainability, fundraising, production of the documentaries, among other topics. The rationale was based on the assumption that community radio stations should be operating like any other organization, which aims at being sustainable and providing quality programming.
The trainees were required to identify two topics for the production of the radio documentaries. The topics selected were of community interest. The first documentary looked at the history of Katutura and the second one looked at Kapana (barbecued meat) as the most popular dish from the local market. Participants engaged in a creative way to produce the documentaries in time for broadcasting. The research that they did for the documentaries was an eye-opener to history of Katutura and its cultural aspects such as Kapana.