UNESCO conducted a workshop in Lusaka, from 25 to 26 February 2014, to enable 17 media professionals (10 women) to communicate effectively about interventions related to humanitarian aid and disaster reporting. The forum provided a unique opportunity for participants to exchange opinions about how to strengthen the communication between media and humanitarian organizations.
This training benefitted 11 media outlets, including: Breeze FM, Iso FM, Radio Lyambai, Mkushi FM, Zambezi FM, Zambia Community Radio Forum, International Correspondent, Times of Zambia, Yatsani Radio, Zambia Daily Mail and The Bulletin.
Presentations were given by the World Food Programme, The Disaster Management and Mitigation Unit (DMMU), in addition to a workshop on Communication for Development, which was an exchange forum for 15 UN staff (9 women) and participants from local radios.
Some of the outcomes were: a better engagement for communicating development purposes; and the understanding of humanitarian values and fundamentals to be considered when reporting. It was emphasized how important it is for the media personnel to put a face to the humanitarian reports, and also knowing specifically if the interventions are related to emergency or preparedness. Media participants also structured new links for communication-exchange with the UN Communication Group, aiming to develop a tighter relationship and a faster information source for the media.