On 8 September 2013, UNESCO staff and trainers from Dar es Salaam travelled to Pangani, Tanga for a workshop to raise capacities of correspondents from five local radios in the United Republic of Tanzania to produce programmes on four selected areas of concern (agriculture, health education, and good governance).
The event, conducted for the UNESCO project “Empowering Local Radios with ICTs, aimed to enable 25 representatives (10 women and 15 men) from the five radios (Micheweni, Kyela, Mtegani, Pangani and Pambazuko) to deliver responsive, quality programming on key issues for informing and improving their communities. The training was facilitated by Rose H Mwalimu, co-facilitated by Lucas Kulwa, Station Manager Kyela FM Radio, and moderated by Al Amin Yusuph, Programme Specialist at UNESCO Dar es Salaam.
Participants engaged in practical activities to gain knowledge and skills to explore and develop programme ideas and formats, conduct audience research, produce content, and hone production skills. They also explored how gender issues cut across the issues in their communities in different ways. The result was four message and programme matrices to deliver key messages on the areas selected through innovative radio content. Participants also learned how to collect and integrate feedback using social media.
Evaluating the training on the last day, all 14 participants reported preparation, programme content, and facilitation of the workshop as excellent, as well as group work, outputs, learning opportunity and administrative arrangements. They also reported that the workshop provided very good networking opportunities.
Reflecting on the most useful aspect of the training, all participants said identification and development of message and programme matrices provided the greatest contribution to their day-to-day work, particularly in producing quality programming for social change. As one of the journalists remarked, “I will use the knowledge gained from the workshop to prepare programmes on three selected areas professionally to educate our community…We hope for more opportunities like this to continue to learn and improve.”