First phase (2012-2014)

From 12th to 15th December 2013, UNESCO organizaed a workshop for radio station's staff in Zambia to increase their capacities in producing interactive programmes on three community issues: agriculture, health and social governance. Nine participants from all five radio staions within the country were trained by Mr. Martin Mwape.

Local Radio

Breeze FM

FM 89.3

Radio Lyambai

101.3 FM

Mkushi Radio

92.7 FM

Zambezi FM

107.7 FM

Participants during workshop in Zambia
Participants during workshop in Zambia
Mr. Martin Mwape training radio staff in Zambia

The objectives were to provide knowledge in:

  1. Radio programme production in the three issues of local concern: Health, Agriculture and Social Governance;
  2. Generating public debates in those three issues;
  3. Leverage ICTs to produce radio programmes and improve interactivity with the audience; and
  4. Use community radio scripts where possible.

The workshop dealt with the following topics: the meaning of interactive radio; creative brief and scripts; Interviewing, recording, editing and packaging; and ICTs in the radio programme production process. For instance, agriculture the topics included: using ICTs to gather information on the audience; types of content for a farmer programme; using internet to research on farmer programmes; and leveraging ICTs to gather feedback on farmer programmes.  

A number of examples of reports and community radio scripts on farming were taken from Farm Radio International (www.farmradio.org). Participants used Google search to find examples of scripts and audio community radio reports on the Internet about the topics of health and Social Development. Examples are available at: http://zunia.org/post/healthy-communities-radio-script-package-released  

Another topic was using ICTs to make radio programming more interactive. The various ways discussed were: Call Ins, Call Outs, SMS, Voice Messaging, Interactive Voice Response and Web-Based applications. Presentations and demonstrations were also made on the use of open source software mainly Frontline SMS, Freedom Fone and GRINS.

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Community media, including local radio, should be supported from several angles: strenghtened skills and capacity-building, reinforced network and knowledge sharing, promotion of favorable legislative environment for sustainable growth. UNESCO is supporting community media practically by training professionals, but is also working with duty-bearers to ensure progress at policy-level.