First phase (2012-2014)
25/02
Themes: Interaction

Local Radio

 

UNESCO Regional Office for Eastern Africa facilitated a training workshop on 25 February 2013 for Mugambo Jwetu Community Radio audience in Tigania West, Meru County, Kenya. The training brought together more than 500 participants, and its primary focus was audience engagement, taking into account results of a baseline survey that was carried out on the Quality of Radio Station Programmes.

Participants at the training workshop were introduced to various ways in which they can get involved in developing radio programmes and more importantly how they can support Mugambo Jwetu Radio station to enhance its sustainability in the region.

Speaking during the opening of the workshop, Dr. Kilemi Mwiria, Assistant Minister for Higher Education and Member of Parliament for Tigania West intimated that such trainings were important as they help promote, enhance and ensure active community participation and communal ownership of the radio station.

Dr. Kilemi Mwiria further lauded UNESCO for providing the initial funds that were used to set up Mugambo Jwetu Radio Station. He said “I am so proud and happy to have been involved in the process of developing this vital community facility and I urge the beneficiary community to make use of it for the development of Tigania West”

The participants who attended the training lauded the event and called for organizers to conduct more audience training sessions, as this will help nurture a closer working relationship between the community radio and its target audience which is the Tigania West community. 

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Community media, including local radio, should be supported from several angles: strenghtened skills and capacity-building, reinforced network and knowledge sharing, promotion of favorable legislative environment for sustainable growth. UNESCO is supporting community media practically by training professionals, but is also working with duty-bearers to ensure progress at policy-level.