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Social Media and ICTs Training, Zambia

First phase (2012-2014)

Local Radio

Breeze FM

FM 89.3

Zambezi FM

107.7 FM

Radio Lyambai

101.3 FM

Mkushi Radio

92.7 FM

Social Media and ICTs Training, Zambia
Social Media and ICTs Training, Zambia
Social Media and ICTs Training, Zambia

Objective:

The goal of the workshop was to strengthen the capacity of radio staff on the use of Internet for journalistic production and broadcasting, especially for both on-air and off-air work in the three areas of local public concern (agriculture, health and public accountability).

At the end of the workshop each journalist was expected to have learned how to: 

  • Use the computer and its office applications
  • Go online and be able to search for information – Google, blogs and social networks (advanced search)
  • Engage with audiences on social media platforms
  • Crowd source fact checking news items
  • Use Skype to record interviews

Participants and facilitators:

The workshop provided training to a total of 17 participants (5 women included). The majority of 14 trainees came from the target radio stations participating in the UNESCO project ‘Empowering of local radios with ICTs’, namely: Breeze FM, Iso FM, Zambezi FM, Radio Lyambai and Mkushi Radio. 3 participants came from Millennium Radio, a new start-up community radio station and the Zambia Community Media Forum (ZaCoMeF).

The facilitators were:

  • Dr. Canicius Banda, a medical doctor and former Ministry of Health spokesperson,
  • Mr. Edem Djokotoe, public accountability and investigative reporter,
  • Mr. George Chibwana, environment and climate change expert and Council of Churches in Zambia emergency and development officer.
  • The Zambia Institute for Mass Communication (ZAMCOM) ICT trainer

Methodology:

The workshop was carried out in the ZAMCOM ICT Laboratory that has its own computer connected to Internet and Skype and also webcam software installed.  The participants worked in groups and also individually. They conducted online interviews through Skype. Experts in health, agriculture and media made presentations.

Workshop results:

All participants set up Facebook, Google, Gmail, Tweeter and Skype accounts during hands-on exercises. Then participants were given tasks to use social media tools to conduct interviews, research and interface with policy makers and community listeners. 

Post Training Evaluation Testimonies:

Participants learned how to use Gmail, blog, Facebook, Tweeter and Skype. The post evaluation showed that 82 % of the participants had no prior experience of blogging, twitting and Skyping, but the training gave them user confidence.

“I leant more on blogging. The first time was in Grahamstown where I couldn’t grasp it then. Now I've learnt new things on ICTs, blogging and tweeting… The most striking thing was that ICTs have made communication easy…I am going to create a blog on Barotseland Establishment development and Zambia.” Joseph Ngenda, Deputy Station Manager, Radio Lyambai

“I never heard of a blogger, but yesterday I was able to do my own blogging.” Annie Nachilongo, Acting Marketing Officer

“I posted my first ever blog and I am not stopping here.” Victor Musonda, Zambezi FM

“I never thought at any time I would know how to blog. (Now I know) and I am very excited! The training was good as I have learnt how to blog and open Facebook” Brenda Mufalali, Newscaster, Associate Producer, Zambezi FM

“I am very excited and happy to be able to blog, something I never knew” Audrey Lwenga, Mkushi Radio

“Now am a serious blogger! I blogged about the environment, this training and a lot more” Peter Frank, Breeze FM

“I never heard anything about blogging and twitting. I am looking forward to learn more on how to apply these, especially blogging” Peter Sichali, Acting News Editor, Isoka FM Radio

Training way forward:

At the end of the training and as part of the way forward, participants agreed on the following:

  • The participating local radios and individual participants should be linked online through their social media accounts such as bloggers, Facebook, Skype and twitter in order to
    • share programme and news content and ideas,
    • act as news sources and experts for their geographical areas and thematic areas of interest to another radio station,
    • network and share best practices in the usage of social media and ICTs.
  • Participating radio stations will explore available open source software for use in their radio productions.
  • Participating radios will respectively create Facebook page(s) for their fans (fan page) and audiences (audience feedback).
  • Participating radios will develop programmes based on the feedback received during and after live shows from their radio stations’ online social platform.

Listen below to the audio testimonies:

Resources and further information

document

Zambia Climate Change & Food Security

document

Zambia Public Accountability

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Community media, including local radio, should be supported from several angles: strenghtened skills and capacity-building, reinforced network and knowledge sharing, promotion of favorable legislative environment for sustainable growth. UNESCO is supporting community media practically by training professionals, but is also working with duty-bearers to ensure progress at policy-level.