First phase (2012-2014)

UNESCO Windhoek cluster office organized and carried out a 3 day training workshop at Mafeteng Community Radio station, from 4th to 6th November 2013. This training aimed at providing training on editorial, programming, monitoring, gender focus and introduction to ICTs to 10 participants (4 women and 6 men). Although there were more males than females participants to the workshop, special attention was made to ensure that there was a gender balance. The training was carried out by Mr. Pheko Mathibeli.

Local Radio

Mafeteng Radio

107.7 FM

Radio training on Editorial, Programming, Monitoring and Media Ethics in Radio broadcasting in Lesotho
Radio training on Editorial, Programming, Monitoring and Media Ethics in Radio broadcasting in Lesotho
Radio training on Editorial, Programming, Monitoring and Media Ethics in Radio broadcasting in Lesotho

The training focused on equipping the Mafeteng Community Radio staff with skills to:

  1. Raise  capacities to produce radio programmes in the three areas of local concern  in Mafeteng Community Radio
  2. Design of effective radio programming that are well edited,  gender focused and in different radio  formats
  3. Media Ethics (mainly in the context of radio  including online ethics)

The methodology used for this training gave the participants theoretical but also practical skills and tools as the training was delivered in a participatory approach. The training was delivered through exposing the participants to the fundamentals of the three areas of training, exercises and intense discussions. Regarding the language used, simple popular English, as well as Sesotho, were used in order to make sure that most critical things were well internalized and understood by the trainees. 

During this training the network of correspondents was also established and participants were introduced to the use of ICTS and their role to feed local news, collect testimonies and make interviews.

An evaluation carried-out on the impact of the training revealed that the workshop was successful and met the objectives.

The following stand as the key observations and feedback drawn up during the course of the training:

  • The level of participation and questions raised by the participants demonstrated that they understood most of the key things that they were exposed to, and saw how useful they are to their radio station’s operations.
  • The discussed model of a radio programme design in terms of a programme name, content, delivery manner and the rather inextricable relationship of these aspects with the overall programming and performance of the station made sense to all the trainees.
  • The discussion of feedback mechanism/collaterals in terms of content, incentives, the value of the data from the audiences, as well as the continual incidental adjustments to a programme, without confusing the listeners was well appreciated.
  • There was an evident positive reaction to the observation and application of media ethics to all facets of the radio station, including a good general behavior of the presenters within and outside the precincts of their radio station, for they now assume an important public role that calls for their general public good.

In response to the emphasis on the fact that it important to deal with agricultural, health and related issues that include critical development matters concerning their district, there was a very positive response. 

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Community media, including local radio, should be supported from several angles: strenghtened skills and capacity-building, reinforced network and knowledge sharing, promotion of favorable legislative environment for sustainable growth. UNESCO is supporting community media practically by training professionals, but is also working with duty-bearers to ensure progress at policy-level.