From 4 to 7 February 2014, financial managers representing six community radios in Tanzania (Micheweni, Orkonorei, Pambazuko, Mtegani, Kahama, and Sengerema) gathered for a workshop to enhance their capacities, knowledge and skills to strengthen sustainable financial planning and management at their stations. The event was facilitated by financial expert Mr. Wilbert Kitima through UNESCO's project “Empowering Local Radios with ICTs”, supported by SIDA.
During the week, participants tackled some of the most challenging issues facing their respective radio stations, shared their experiences, ideas, and best practices on how to make their radio stations financially sustainable.
Different strategies were discussed, including short and long term approaches to raising funds. The event provided a fruitful follow up to past workshops in which participating radio stations worked to develop workable business plans. Like other bankable documents, business plan charts the environment through which an organization can steer its way to prosperity, and provides financiers with a clue on entry points for their support.
Participants elaborated on how to carry forward all stages of their business plans and project development, including situation analysis, management and organization, financial analysis, operational aspects and marketing characteristics.