First phase (2012-2014)

Local Radio

Participants from the entrepreneurship training for Mugambo Jwetu Radio, Kenya
Entrepreneurship training for Mugambo Jwetu Radio, Kenya

The liberalization of radio waves in the past decade in Kenya has led to establishment of radio stations with various categories of listeners. Mugambo Jwetu FM was thus established during this era as a community radio broadcasting in Kimeru through the support of UNESCO and the Finnish Embassy in Kenya. For the period of existence the station has caught the attention of other  partners who have funded some activities to serve the community better. However, to improve the financial base of the radio and improve the quality of service to the community the management committee undertook a capacity building training on entrepreneurship to turn around the station towards being a sustainable entity.

The focus of entrepreneurship training was to impart knowledge and skills for the application of competencies to influence  entrepreneurial  success at the Mugambo Jwetu radio station. This training was held for three days from 17th to 19th December 2012 at URRU Community Development Hall in Tigania West District, Meru County, Kenya. The 10 participants who attended the training included the station manager, one presenter and eight committee members. The first day sessions included; Introduction to business, Management skill for small enterprises, and Business financing. The second day sessions were; Marketing, Business record, and Customer satisfaction. The last day covered; Business Planning format and practice, and closing ceremony.

The participants struck a good rapport with the consulting trainer and enriched the course sharing own experiences. Adult learning methodologies were applied by the consultant, including discussions, experience sharing, stories, dramatizing, participation and use of vernacular to explain concepts. The trainer made use of flip charts, overhead LCD projector and handouts to ensure effective content delivery. Writing material was also availed for notes taking during presentations.

At the end of the training, several resolutions were made that the chairman promised to make immediate followup. The key ones included;

  • Manage the radio facility as a business
  • Increase the radio coverage area
  • Focus on marketing to increase market share
  • Relocate or expand the ICT services to more accessible locations
  • Motivate the staff for higher output
  • Initiate annual planning meetings to set targets

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Community media, including local radio, should be supported from several angles: strenghtened skills and capacity-building, reinforced network and knowledge sharing, promotion of favorable legislative environment for sustainable growth. UNESCO is supporting community media practically by training professionals, but is also working with duty-bearers to ensure progress at policy-level.