Second phase (2015-2018)

UNESCO arrived in Tigania! Our organization supported Mug'ambo Jwetu FM to carry out a two-day training Mug'ambo radio staff on Entrepreneurship and Income Generation from 20-22 April 2015 in Tigania, Meru County. The training workshop attracted 14 participants composed of 9 men and 4 women.

Local Radio

The workshop coordinators set as the main workshop goals to teach participants to identify sources of information for business while making a strategic use of the gathered information for market development. Moreover, the workshop included the learning of marketing and growth management techniques. Participants were additionally taught ways to enhance sustainability of the radio station and to equip their own teams with skills for fundraising and financial planning.

However, sometimes obstacles are put in our way! For the encountered challenges, the training workshop on entrepreneurship and income generation was undertaken at a time when Mug'ambo's radio team was in the need of raising proposals to improve the radio transmission by buying new equipment to replace those that were bought many years ago.

Finally, the trainers did their best with the available equipment while assuring that their trainees would get the income generation skills required to get the maximum of funds in the future in order to acquire and modernize their equipment. After the workshop, participants were able to think and plan in a strategic way that may led them to carry out great projects in the future!

This workshop was organized within the framework of the “Empowering Local Radio with ICTs” project led by UNESCO and funded by the Swedish government UNESCO's project "Empowering Local Radios with ICTs" aims to bridge the gap between poor people - especially women and girls - and the public debate on issues of local public concern. This is achieved through a series of capacity-building activities in local radio stations, improving the programming quality, providing training on the use of ICTs and helping them to increase their geographical range of news coverage with a network of correspondents. The project, furthermore, focus on gender equality actions and financial sustainability of the radio stations.

 

 

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Community media, including local radio, should be supported from several angles: strenghtened skills and capacity-building, reinforced network and knowledge sharing, promotion of favorable legislative environment for sustainable growth. UNESCO is supporting community media practically by training professionals, but is also working with duty-bearers to ensure progress at policy-level.