Pambazuko is a local Commercial radio that operates from Ifakara. The radio has been operational since June 2008 and is managed with 8 qualified journalists and 4 correspondents. The most recent audience survey conducted by Radio Pambazuko shows that the radio reaches a total of 380,000 people in Ulanga and Kilombero districts only. These two districts are fully covered by the radio. The radio also reaches Kilosa, Mkuranga, Iringa and Mufindi partially, so the secondary audience is much higher. Pambazuko radio has recently embarked on an exercise to expand its reach, an initiative which will further extend its reach. Radio Pambazuko has agreements with BBC and Deustche Welle for rebroadcasting of their news bulletins once a day at 1 pm and 6 pm respectively. In synch with the expansion of coverage, the radio is also in the process of expanding its correspondents’ network. The involvement of Radio Pambazuko in this project will not only assist the local radio in its expansion initiatives, but will also assist in developing the capacity of the existing staff, most who have never attended any continuing professional development courses since formal education.
The project Empowering Local Radios with ICTs conducted a research together with local radio stations to identify main issues of local public concern in the Pambazuko’s coverage area:
- Lack of health facilities
- Lack of education and knowledge
- Lack of agricultural inputs
- Lack of agricultural experts
- Lack of learning facilities
- Lack of teachers
- Poor infrastructure
In his video interview Joseph Kamata describes the impact that project has on the development of radio Pambazuko. To learn more about radio Pambazuko, its listeners and their biggest concerns check the video below:
Theresia Makungu came a long way from being a midwife and a founder of an NGO to a radio personality. Now she not only manages a local radio for people in the villages to know their rights, but also encourages women to discuss and share their business experience through radio. Listen to Theresia’s story below.
Resources and further information
Related capacity building workshops
P.O. Box 475, Ifakara, Morogoro