Mama FM is a community radio station set up by the Uganda Media Women's Association (UMWA) to address the plight of the under privileged and minority. It was established in 2001 and currently is the first women radio station in Africa and the third in the world. The Radio Station is located at 226, Kisaasi about eight kilometers from the city centre off Bukoto-Ntinda road. It covers a radius of 400km and targets particularly active women between the age of 15-45 and the general public.
It aims at broadcasting gender sensitive educational programmes and offering training/practical experience for female journalists. Uganda Media Women's Association embarked on the radio project in 1997 following a situational analysis which established that under privileged people in communities often lag behind in matters of development due to limited access and lack of basic information.
Mission: Mama FM Radio station seeks to contribute towards empowering individuals and marginalized communities' especially women by promoting their concerns and increasing their participation in the local and national development programs. Mama FM addresses a wide range of issues of critical concern to women and other marginalized groups in the fields of health, legal, land, economic empowerment, education, human rights, good governance, leadership, religion, agriculture, peace building, environment and politics.
The UNESCO project Empowering Local Radio with ICTs conducted a research together with local radio stations to identify main issue if local public concern in Mama FM’s coverage area:
- Education on hygiene and sanitation
- Information and prevention of HIV/AIDS, Malaria, Cancer, Syphilis
- Lobbying for improved health services and staffing
- Urban farming
- Education on food and healthy diet
- Solutions to reduce fresh food storage costs
- Awareness on rights and on to pursue them
- Dispute solving and avoiding conflicts within the community and families
- Issues of domestic violence/rape/child marriages