Women Make the News 2018

#HerMomentsMatter

SHARE our videos and images with your social networks and help raise awareness for fairer coverage of women athletes. 

In 1924, women made up just 4% of all Olympic athletes. A lot has changed since then. Women have shed blood, sweat, and tears as they have hurdled, vaulted and boxed their way to over 100 sports at the Olympic Games.

Today these women athletes compete in a field with 5000 others. They celebrate on podiums and wear gold around their necks, a sight their grandmothers never could have imagined. You want world records? Sports women have achieved them. They have made the Serena's and the Simone's household names, inspiring a generation of little girls to pick up the Olympic torch and set the future on fire.

A lot has changed since 1924 when women made up just 4% of all Olympic athletes.

One thing that has not? They still only get 4% of sports media coverage, and of that coverage, their physical appearance, family life and love life are referenced more than their athletic ability.

Sexist headlines can ruin what should be a perfect moment for women athletes. UNESCO revisits some of the more infamous Olympic headlines that have put a damper on the victories of women athletes and sets them right.

SHARE more of these headlines with your social networks and local media outlets. Together we can fight for fairer coverage of women athletes. 

  

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#HerMomentsMatter is a continuation of UNESCO’s World Radio Day campaign promoting fairer coverage of women athletes, launched last month. The campaign revealed that women represent just 7% of sportspeople seen, heard, or read about in the media, and only 4% of sports stores focus primarily on women.