Vietnam celebrated diversity on World Radio Day 2020
With a live radio program, broadcasted by the Voice of Vietnam (VOV), UNESCO Hanoi celebrated “Radio and diversity” on the 9th. edition of World Radio Day. The radio program that included a talk with speakers and experts, journalism students’ involvement, music shows and participation of the audience was a clear demonstration of radio’s vitality, dynamism and evolution.
WRD2020’s celebration in Vietnam was also the perfect context to highlight the role of the radio to empower young people, women and ethnic minorities and to discuss about the future of radio, the use of new technologies and the challenges for the next generations of journalists and listeners.
“Even with the Information Revolution, radio remains a media with a purpose, informing audiences through information, entertainment and audience participation. It maintains its global reach, now amplified by the power of internet. Despite the wonders of television, the computer and the internet, it is still loved, because at its heart it is an inclusive and very human medium, something which cultivates our diversity even as it links us together”, said Michael Croft, UNESCO Representative to Viet Nam.
On the other hand, Tran Minh Hung, VOV Vice President, emphasized that “the theme Radio and Diversity describes the situation of radio in the era of new information. It’s not just a diversity of topics, audience and program formats. It’s also a diversity of information sources and means of transmissions. Radio broadcasting today implies not only radio receivers, but a great diversity of media and means of transmissions”. Mr. Hung also pointed out that “The Voice of Vietnam, Vietnam’s primary house with 4 types of media, broadcasting in 13 ethnic languages and 12 foreign languages, is a model of radio diversity”.
The importance of diversity in radio broadcasting in Vietnam and in the world, the development of new global radio technology trends and the need to adapt contents and formats to audiences were the central aspects and shared comments during the live radio talk, with the participation of Le Quoc Minh, Deputy General Director of Vietnam News, Dong Mahn Hung, Head of VOV News and Misako Ito, Regional Adviser for Communication and Information at UNESCO Bangkok.
This year, World Radio Day’s theme was an opportunity to reflect on what diversity means, to raise awareness among the public, to encourage decision-makers to establish and provide access to information through radio, and to enhance networking and international cooperation among broadcasters in Vietnam.
The celebration of World Radio Day 2020 took place at the headquarters of VOV, established on 7 September 1945, with the participation of VOV Vice President, Tran Minh Hung, UNESCO Representative to Viet Nam Michael Croft and Misako Ito, Regional Adviser for Communication and Information at UNESCO Bangkok and other radio experts and especial guests.
Proclaimed in 2011 by the Member States of UNESCO, and adopted by the United Nations General Assembly in 2012 as an International Day, February 13 became World Radio Day (WRD).
@UNESCO / #WRD2020 / #RadioforDiversity / #Wearediversity / #Diversty