Zambia joined the rest of the world in commemorating World Radio Day on 13th February 2020 with a number of activities that included a breakfast meeting for all radio stations in Lusaka, interviews and panel discussions.
The Minister of Information and Broadcasting, Dora Siliya, launched the celebrations on radio and television emphasising the importance of radio in promoting diversity and sustainable development.
Held under the theme, “Radio and Diversity”, the commemorations brought together several stakeholders such as the Independent Broadcasting Authority, Media Institute of Southern Africa (MISA), Zambia National Commission for UNESCO, radio broadcasters and media stakeholders to celebrate the importance of radio.
Stakeholders advocated for pluralism in radio that includes a mix of public, private and community broadcasting; encouraged equal representation in the newsrooms, with teams comprised of diverse society groups; and called for the diversity of editorial content and programme types reflective of the diverse audiences.
Radio remains the most widely consumed medium in Zambia. Its unique ability to reach the widest audience means radio can shape a society’s experience of diversity, stand as an arena for all voices to speak out, be represented and heard.
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