UNESCO launches new travel platform ‘World Heritage Journeys of the EU’ to promote sustainable tourism in the EU


Coinciding with the European Heritage Days celebrations, UNESCO will launch the first-ever web platform dedicated to World Heritage and sustainable travel. Supported by the European Union, the platform features 34 selected World Heritage sites spread across 19 European Union countries, and it has been developed in collaboration with National Geographic.

The launch will take place when UNESCO Paris Headquarters opens its doors to the public for the European Heritage Days event on 15 September. World Heritage Journeys is co-funded by the European Union and promotes sustainable travel to some of the most remarkable World Heritage sites in Europe. It encourages people to travel beyond the major tourist hubs, staying longer and experiencing more of what the local region has to offer.  This initiative is part of a new alliance formed between UNESCO and National Geographic.

“Our goal is to change how people travel. Staying longer in destinations, experiencing the local culture and its environment, and gaining a deeper knowledge and appreciation of World Heritage values,” said Mechtild Rössler, Director of the World Heritage Centre at UNESCO.

World Heritage Journeys invites travelers to travel along four cultural heritage itineraries—Royal Europe, Ancient Europe, Romantic Europe and Underground Europe—which intertwine to tell fascinating stories of Europe's heritage and history. The website has practical information and tools to support travelers in planning their European holidays based on local knowledge about the destinations’ cultural heritage.

“In addition to reaching travelers directly, we hope that the travel industry—including tour operators, travel agents, and local and national tourism authorities—will be inspired by the content we have curated, and will develop and promote authentic tourism that aligns with the goals of the project and reflects the outstanding universal value of World Heritage,” added Ms. Rossler.

World Heritage Journeys will also play a key role in attracting Chinese visitors to Europe for the 2018 EU/China Tourism Year, an initiative led by the European Commission and the Ministry of Culture and Tourism of the People’s Republic of China in collaboration with the European Travel Commission (ETC). The website is available in English, Chinese and French. The platform also contributes to the goals of the 2018 European Year of Cultural Heritage.

“This project is a great example of how National Geographic ignites the explorer in all of us looking to explore the farthest reaches of the Earth and beyond. It seeks to contribute to the economic health of the communities in and around the World Heritage sites, and guide tourists to unique cultural attractions and experiences, as recommended by local experts,” said Frank Biasi, Director of digital development and travel programs at National Geographic Maps. “With this local knowledge, the website encourages travelers from North America, China and other major tourism markets to travel differently and travel deeper, and use the platform to inspire and plan their European trips.”


Media contact: Laetitia Kaci, l.kaci@unesco.org; tel: +33 1 45 68 17 72

World Heritage Journeys: www.visiteuworldheritage.com


Participating World Heritage sites:

18th-Century Royal Palace at Caserta with the Park, the Aqueduct of Vanvitelli, and the San Leucio Complex (Italy) click here

Ancient City of Nessebar (Bulgaria) click here

Aranjuez Cultural Landscape (Spain) click here

Archaeological Area and the Patriarchal Basilica of Aquileia (Italy) click here

Archaeological Ensemble of Tárraco (Spain) click here

Archaeological Site of Olympia (Greece) click here

Champagne Hillsides, Houses and Cellars (France) click here

Cultural Landscape of Sintra (Portugal) click here

Gardens and Castle at Kroměříž (Czech Republic) click here

Historic Centre of Brugge (Belgium) click here

Historic Centre of San Gimignano (Italy) click here

Historic Town of Banská Štiavnica and the Technical Monuments in its Vicinity (Slovakia) click here

Lednice-Valtice Cultural Landscape (Czech Republic) click here

Major Mining Sites of Wallonia (Belgium) click here

Mines of Rammelsberg, Historic Town of Goslar and Upper Harz Water Management System  (Germany) click here

Mining Area of the Great Copper Mountain in Falun (Sweden) click here

Mont-Saint-Michel and its Bay (France) click here

Nord-Pas de Calais Mining Basin (France) click here

Palace and Park of Versailles (France) click here

Palaces and Parks of Potsdam and Berlin (Germany) click here

Pafos (Cyprus) click here

Pont du Gard (Roman Aqueduct) (France) click here

Roman Monuments, Cathedral of St Peter and Church of Our Lady in Trier (Germany) click here

Royal Botanic Gardens, Kew (United Kingdom) click here

Sanctuary of Asklepios at Epidaurus (Greece) click here

Stari Grad Plain (Croatia) click here

The par force hunting landscape in North Zealand (Denmark) click here

Royal Domain of Drottningholm (Sweden) click here

Tokaj Wine Region Historic Cultural Landscape (Hungary) click here

Upper Middle Rhine Valley (Germany) click here

Vilnius Historic Centre (Lithuania) click here

Wachau Cultural Landscape (Austria) click here

Wieliczka and Bochnia Royal Salt Mines (Poland) click here

Zollverein Coal Mine Industrial Complex in Essen (Germany) click here