Building peace in the minds of men and women

UNESCO in Brazil launches campaign outstanding the respect and value for teachers

UNESCO in Brazil launches the contest “Have you hugged your teacher today?” to celebrate the World Teachers’ Day, 5 October, and the National Teachers’ Day, 15 October, to draw attention to the respect and value for the teaching profession. The proposal aims at virtually mobilizing and engaging the general public to honour the teachers of Brazil and to stimulate the school environment interaction.

The campaign will be entirely developed within Facebook social media through the event’s web page in Portuguese of UNESCO in Brazil (

The ones interested in participating in the virtual mobilization should access the page and click in “participar”. Please, read the rules carefully, which are available in the web page. Then, upload your photo with your teacher and create a legend for the image on the World Teachers’ Day theme: “a call for teachers’ respect and value”. And do not forget to shave it among your friends. The 50 (fifty) sets of photo and legend with the most number of “likes” in the contest’s web page will be analysed by a judging commission at UNESCO Office in Brasilia. The commission will choose 3 (three) sets of photo and legend that are most creative and inspiring. The criteria will be based on creativity, uniqueness and adequacy to the theme. A tablet will be the prize for the three contest winners.

The contest “Have you hugged your teacher today?” will take place from  27 September 2013 to 13 October 2013. Uploading of photos and legends will be allowed until 11:59pm of 13 October 2013. The results of the contest will be announced on 15 October 2013 on the Facebook contest web page, as well as in UNESCO Office in Brazil website.

Besides mobilizing and engaging, the campaign proposes to recognize the value of teachers and their dedication for a quality education. The teachers, with their professional knowledge and skills, are essential in building a better future for all. UNESCO in Brazil proposes a union of forces to thank teachers and educational institutions that help building a better inclusive society that respects diversity.

Contact for more information:
Ana Lúcia Guimarães
+ 55 (61) 2106-3536

Roberta Pinheiro
+ 55 (61) 2106-3538