UNESCO and TV Globo sign comprehensive cooperation agreement for Brazil’s Criança Esperança programme

The Director-General of UNESCO, Irina Bokova, and TV Globo’s Vice-President for Corporate Social Responsibility, José Roberto Marinho, signed an agreement today to work together on youth empowerment projects in Brazil.

Under the terms of the six-year agreement, UNESCO will select Brazilian grass roots projects and NGOs that will benefit from funds raised by TV Globo’s Criança Esperança, a yearly social mobilization and fundraising campaign.

The campaign funds four Espaços Criança Esperança (ECE), in Rio de Janeiro (RJ), São Paulo (SP), Belo Horizonte (MG) and Jaboatão dos Guararapes (PE). The ECEs are centres where artistic, cultural and sporting events, as well as training, employment and income generating activities take place for low-income families, children and adolescents, who live in violent and socially vulnerable communities.

In 2012, the campaign funds supported 86 projects in all five regions of Brazil, benefiting more than 30,000 girls and boys, young men and women.

Criança Esperança promotes social inclusion, education and basic human rights to socially vulnerable populations. It creates opportunities and helps improve the quality of life of children, adolescents and youths, notably girls and woman. It targets and empowers vulnerable priority groups, such as afro-descendants, indigenous populations, street children, people living with HIV/AIDS, drug users, and victims of sexual and domestic violence, as well as children and young people with special physical and educational needs. Criança Esperança also provides capacity-building programmes.

The signing ceremony was also attended by Brazil’s Ambassadors Maria Laura Rocha and José Maurício Bustani, and representatives of UNESCO Office in Brazil, Marlova Jovchelovitch Noleto and Rosana Sperandio Pereira.


Media contact: UNESCO in Brazil office: Ana Lúcia Guimarães, a.guimaraes(at)unesco.org , (55 + 61) 2106 3536