Bamako, 27 July 2018 - In order to sensitize young people and women for a peaceful election in Mali, the Ministry of Youth and Citizen Construction, in partnership with UNESCO, launched the media campaign with a press briefing at the Bamako Youth House on Friday 27 July 2018. The ceremony was chaired by Mr. Amadou Koita, Minister of Youth and Citizen Construction, in the presence of Mr. Pierre Saye, representative of the Head of the UNESCO Office in Bamako, Ms. Albane Dorsaz, PBF project coordinator, project partners and a large number of media representatives.
The general objective of this campaign is to raise awareness through messages that will equip young people and women with the values of justice, identity, self-respect, respect for others and citizenship for the peaceful conduct of elections in Mali. This media campaign will be done through radio messages in French, Bamanankan and Fulfulde and through other communication channels (tee shirt, cap, and banner). For a period of one month, synchronized messages will be broadcast on about twenty radio stations in the Mopti and Segou regions.
In his address, the Minister thanked UNESCO and all the other partners working to consolidate peace in Mali. He encouraged Malians to vote massively in peace and especially to accept the results of the ballot boxes. Mr. Koita hoped that all political actors would be able to commit themselves to making the elections a "peaceful, free and transparent" process and, in the event of disputes, to resort to the institutions provided for that purpose.
Mr. Saye recalled that the project "Young Actors for Peace and National Reconciliation", was set up to accelerate the implementation of the agreement for peace and reconciliation in Mali (resulting from the Algiers process), through the operationalization of the new Regional Support Teams for Reconciliation, as well as through the involvement and empowerment of youth and women in the implementation of the G5 Sahel youth strategy and the fight against cross-border trafficking and exploitation of youth.
"So far, most of the peace-building projects have been implemented in northern Mali, but today the center of the country also has strong needs in terms of conflict prevention and resolution. These regions have experienced for several years a worrying increase in social and political tensions, marked by repeated episodes of collective violence," he mentioned.
Mr. Saye, on behalf of his organization, congratulated the Government of Mali for its efforts and commitment to promoting peace and social cohesion before, during and after the presidential election.
The ceremony ended with a series of questions / answers between the journalists and the representatives of the structures, followed by the symbolic presentation of the communication materials to URTEL Mopti representatives, partner of NGOs and representatives of the regional youth directorates.
It should be recalled that the project "Young Actors for Peace and National Reconciliation" responds to the achievement of several Sustainable Development Goals, namely, SDGs 4: Quality Education, 5: Gender Equality, 10: Reduced Inequalities, 16: Peace, Justice and Effective Institutions and 17: Partnerships for Achieving Goals. It is being implemented in the Segou and Mopti regions, together with UNICEF and IOM, and aims to strengthen the role of young people in women as peacebuilders in Mali.
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