During their meeting at UNESCO Headquarters in Paris on 18 November, the Organization’s Director-General Audrey Azoulay and Globo Publishing Group Vice-President João Roberto Marinho signed an agreement extending by six years their cooperation on the Criança Esperança (hope for children) project.
Launched 34 years ago, Criança Esperança, has been mobilizing Brazilian society in raising funds for civil society organizations’ projects all over the country and it has grown to become one of the largest fundraising campaigns in the world. UNESCO has been supporting the campaign since 2004 and in terms of the renewed agreement, UNESCO’s Office in Brazil will remain responsible for the management of the funds raised by the campaign, the selection of beneficiaries and the monitoring of results.
“UNESCO is very proud to be a partner of TV Globo through Criança Esperança, which we hope will continue to produce excellent results, helping reduce inequalities, promote social inclusion and leave no one behind,” said the Director-General. She also thanked Globo “for helping UNESCO advocate its principles and values, such as quality of education, gender equality and social inclusion.”
“We have a historic commitment to social issues, and we find at UNESCO the solidity for a strong social impact partnership, which renews every year our wish to be a brand that is recognized for its values” said the Vice President of Globo Publishing Group.
Beyond its fund raising function, Criança Esperança raises awareness and fosters public policy debate about important social issues. The programme contributes to the implementation of Article 227 of the 1988 Constitution of Brazil, which guarantees the rights of children. Projects benefitting from the Criança Esperança Programme promote the development of people and communities, in line with the UN’s Sustainable Development Goals.
“We are happy to renew our partnership with Globo TV, and together continuing to promote education, and social inclusion, as well as the empowerment of children, adolescents and young people. In addition to bringing development opportunities to all regions of Brazil, Criança Esperança promotes a chain of solidarity that contributes to creating opportunities and transforming lives, building a fairer and more inclusive society for all, enabling us to work towards our goal of not leaving anyone behind,” highlights the Director and Representative of UNESCO in Brazil Marlova Jovchelovitch Noleto.
The partnership between UNESCO and Globo TV for the campaign contributes to the promotion of the human and social development of children, adolescents and young people. In 2019, Criança Esperança had a historical fund-raising record of over R$ 22.7 million (reais) [5.4 million US$]. The funds will support 91 social projects in education, culture, sports, youth, and inclusion in 23 states, benefitting more than 66,000 vulnerable children, adolescents and youth.