Regional Perspectives | Europe and North America
Europe and North America continues to be heavily impacted by first, second and third waves of the pandemic, its variants and the accompanying restrictions and unpredictability. Europe was one of the first regions to be affected by the pandemic, resulting in countries promptly closing cultural institutions, venues, heritage sites and events. Most European Member States were able to quickly put in place emergency government support mechanisms — some for general unemployment, and others catered specifically for the cultural sector. In most European countries, arts and cultural institutions largely rely on public support rather than on private contributions, whereas in the United States, for instance, support for the cultural sector includes donations, corporate sponsorships, foundation grants, patronage and philanthropic giving. Therefore, when the crisis hit, many institutions in the USA were unsure of how long they could realistically support their activities. Back in March 2020, the American Alliance of Museums anticipated a decline in charitable contributions as donors potentially reassessed their capacity to give due to financial volatility. As all states in the USA set their own restrictions and safety protocols, cultural institutions have adhered to different regulations.
Throughout 2020, Europe suffered an overall 31% fall in revenue in the culture sector. European cities witnessed a steep decline in international tourism throughout the year, especially from June to September. As large museums can be closely connected with the cultural tourism of cities, when tourism ceased, a large share of museum revenue streams were also cut off. In response, most (70%) EU museums increased their online presence. In Europe, as in other regions, the performing arts and live performance sub-sectors have been heavily impacted by the pandemic. With venues closed across most of Europe, there was a staggering 90% drop in EU business for theatre and performing arts and 76% for music. While the majority of countries in Europe have solid social support structures in place for the cultural sector, the impact of COVID-19 has not left its cultural landscape unscathed. Moreover, the pandemic has brought to light weaknesses in structural frameworks and systems, which can be addressed in future strategies.
31% drop in revenues in the culture sector in the EU (EY)
70% decline of EU music events and artist performances (Live DMA)
The creative and cultural industries account for 4.4% of GDP of the EU (EY)
31% fall in EU box office film revenue (EY)
11% United States cultural organizations are not confident of survival (Americans for the Arts)
As the creative and cultural industries drive 4.4% of the EU’s GDP, COVID-19 restrictions have presented significant challenges for the region’s development. This recognition of the importance of the CCIs to European economic development and social cohesion was why the European Parliament voted in favor of a resolution on the “Cultural Recovery of Europe” last September. It underlines the connection between post-pandemic recovery and the revitalization of European cultural policy to other priorities, including climate change and digital technologies. Moreover, it calls on the European Commission (EC) and the Member States to earmark 2% of the Recovery and Resilience Facility to the cultural and creative sectors and industries. Following a virtual meeting of EU Ministers of Culture in April 2020, the European Commission launched Creatives Unite, an online platform for sharing information on the cultural and creative sectors during the crisis.
Despite the massive losses to the creative sector, there are some signs of recovery. For example, as of April 2021, 37% of EU Member States have opened museums to the public. Statistics Canada also reported an 11% increase in employment in the Canadian arts, entertainment and recreation sectors between February and March 2021, demonstrating an upward trend in employment growth for the second consecutive month.