The public corporation Radio Televisión Española (RTVE) and UNESCO Goodwill Ambassador, Kitín Muñoz, today joined #Unite4Heritage, the awareness raising campaign powered by UNESCO.
The president of the Spanish communications group, José Antonio Sánchez, and the Director-General of UNESCO, Irina Bokova, signed at UNESCO headquarters in Paris a collaboration agreement for the production of short TV programmes, to sensitize the general public to cultural diversity and the importance of safeguarding natural and cultural heritage.
The UNESCO Goodwill Ambassador, Kitín Muñoz, renowned navigator and scientific explorer, will host the short-format TV series that will take viewers on a journey through diverse cultures, traditions and sites.
Director-General Irina Bokova launched the campaign nearly three years ago at the University of Bagdad to turn the attention of experts, politicians and the general public toward the destruction of cultural heritage and the need to preserve it as an engine for peace and social cohesion. “Radio Televisión Española is an ideal partner to convey these messages of respect, values and human dignity that the campaign carries”, Ms. Bokova said.
“Radio Televisión Española, a public institution, is honoured to collaborate with UNESCO, an organization dedicated to the development, to the progress, and to the happiness of humanity. Our international channels are available for broadcasting of this initiative”, said José Antonio Sánchez, who also highlighted “the tenacity and enthusiasm” of Kitín Muñoz to set this initiative in motion and to collaborate selflessly on it.
The Unite4Heritage campaign is a “magnificent opportunity to emphasize once more the marvellous idea of protecting humanity’s heritage, be it cultural, natural or intangible heritage, that was born here, at UNESCO”, declared Kitín Muñoz.
Launched in response to unprecedented attacks on cultural heritage in Iraq, Syria and Mali, the campaign #Unite4Heritage has grown into an international movement that aims to celebrate and safeguard cultural heritage and diversity around the world.
Also attending the signing ceremony were Teresa Lizaranzu, Ambassador of the Permanent delegation of Spain to UNESCO, HRH Kalina de Sajonia-Coburgo-Gotha y Gómez-Acebo, wife of Kitín Muñoz, Javier Lamana, General Secretary of RTVE Corporation and Eladio Jareño, Director of Televisión Española.