The United Nations has launched a new initiative to foster behaviour change and counter the spread of misinformation regarding COVID-19 pandemic.
The campaign, called Pause, asks digital users to take the time to think about what they share before posting it online.
“The idea of Pause is: take care before you share. We hope that ‘take care before you share’, starts to be a social norm that people have in the back of their heads and that will enable a personal behaviour change”, said Ms Melissa Fleming, UN Under-Secretary-General for Global Communications.
Pause draws on research from psychologists, neuroscientists and behavioural scientists whose studies indicate that pausing to reflect before sharing information can significantly help reduce the spread of unverified and misleading information. The campaign will challenge people to break the habit of sharing shocking or emotive content impulsively and without questioning its accuracy.
The campaign, launched on World Social Media Day (30 June), is part of a larger UN initiative called Verified aimed at increasing the volume and reach of trusted, engaging and accurate information, including with the help of more than 10,000 information volunteers who have already signed on to the effort.
Join the Pause campaign on social media using the #Takecarebeforeyoushare hashtag.
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