Building peace in the minds of men and women

Improving gender equality in and through the media in Thailand

With the support of the International Programme for the Development of Communication (IPDC), the Thai Public Broadcasting Service (Thai PBS) has marked its commitment to making gender equality issues a priority by implementing the project “Assessing Gender-Sensitivity in Thai Public Media”.

The project is part of the follow-up to the Global Forum on Media and Gender that was convened by UNESCO and partners in 2013 in Bangkok, Thailand.

In Thailand and in the Asia-Pacific region, women in the media are still significantly underrepresented at decision-making levels, in senior management positions, and in the newsgathering and news dissemination processes. In addition, gender-based stereotypes are pervasive in commercial advertising and the entertainment industry, often reinforcing gender prejudices and the misrepresentation of women

This project is focused on the application of UNESCO’s Gender-Sensitive Indicators for Media (GSIM). The GSIM are a tool which media organizations can use to assess their gender sensitivity, formulate necessary strategies and policies, set measurable goals and monitor progress towards the achievement of gender equality in and through the media. A GSIM manual tailored to Thai PBS will be produced in early 2015 based on the findings from this exercise.

Within the framework of this project, a series of training workshops will take place in Bangkok in October and November 2014. These comprise a one-day seminar in Bangkok with 10 media executives at Thai PBS with a focus on gender balance at decision-making levels; and a two-day training workshop with 20 Thai PBS journalists and media content producers, with a focus on fair gender portrayal in news, current affairs and advertising.