European social media campaign to address disinformation on Covid-19 & #ThinkBeforeSharing

Brussels, Belgium
03 - Good Health & Well Being

UNESCO Brussels, the European Union and Twitter join forces to launch a European social media campaign to address misinformation on Covid-19 and #ThinkBeforeSharing

In the midst of the COVID-19 outbreak, the online community also witnesses the fast spread of disinformation, conspiracy-theories and countless unverified speculations about the virus and its transmission.

To address this issue, the UNESCO Brussels Office partners with the EU Commission’s Directorate General for Communications Networks, Content and Technology (DG Connect) and Twitter for an online campaign inviting people across Europe to #ThinkBeforeSharing.

Through the dissemination of visuals and graphics, the online campaign promotes Media and Information Literacy (MIL) skills, notably best practices to critically analyse information and to navigate through the overwhelming amount of news and headlines on the virus.

Under the hashtag #ThinkBeforeSharing, practical information and tips on how to differentiate facts from opinions and how caregivers can help children deal with sometimes daunting information around the sanitary crisis will be shared for around 2 weeks. The campaign will also compile and help disseminate all the resources available in Europe to increase MIL skills.

This cooperation between UNESCO and the European Union on Media and Information Literacy is taking place as MIL became a new priority for the European Commission. The revised Audiovisual Media Services Directive requires Member States to promote and take measures for the development of MIL skills for citizens of all ages and all media. UNESCO and Twitter have partnered before and published “Teaching and Learning with Twitter”, a handbook for Media Information Literacy and the digital classroom. A resource, that draws on both UNESCO’s and Twitter’s respective expertise in information, technology, media and MIL to offer practical advice that informs pedagogical measures and outcomes.

With the present campaign, UNESCO and Twitter, together with the European Union, again offer practical advice that users can immediately apply to online content they engage with. Several infographics are shared through the UNESCO Brussels and DG Connect Twitter accounts and are supported through the Twitter Public Policy and Twitter Nonprofits accounts.


For more information, please also visit UNESCO’s theme page on Media and Information Literacy.