News

EU, UNESCO and Cuba join hands for new major culture initiative Transcultura

01/10/2019
Havana, Cuba
11 - Sustainable Cities and Communities
Description: 

A Cuba-Caribbean culture programme to deepen integration within the region and to strengthen people-to-people cooperation and knowledge exchanges between Cuba, the region and the EU.

EU, UNESCO and Cuba join hands for Transcultura, a new major culture initiative benefiting Cuba and the Caribbean region.

With its diversity of cultural practices, languages and historical links, the Caribbean region is a unique repository of tangible and intangible cultural richness that has tremendous potential to contribute to inclusive growth in the region. Now, UNESCO, the European Union and Cuba have launched the Transcultura project: A Cuba-Caribbean culture programme to deepen integration within the region and to strengthen people-to-people cooperation and knowledge exchanges between Cuba, the region and the EU.

On his last day in office, Stefano Manservisi, Director General of Directorate-General for International Cooperation and Development (DG DEVCO) at the European Commission, stressed the importance of the Transcultura programme to illustrate the partnership between the EU, Cuba and UNESCO, during a signing ceremony in Brussels. Ernesto Ottone R., UNESCO Assistant Director-General for Culture, welcomed this new initiative as exemplar of the practical contribution of culture to sustainable development.

Cultural and creative industries as drivers for sustainable societies

The cultural and creative industries represent 3% of the world’s GDP, account for about 30 million jobs and are main drivers for economies and inclusive and sustainable societies. Under the framework of Transcultura, the cultural heritage and creative industries sectors in the region will be further professionalized and new opportunities for socio-economic development and cultural cooperation within the Caribbean and between the region and the EU will be generated.

In order to achieve this, capacities of the regional cultural and creative industries will be strengthened through the establishment of a Cultural Training Hub at the Convento de Santa Clara. The cultural hub will foster mobility, skills and capacities among youth and professionals in the cultural and creative sectors.

Moreover, opportunities for employment and income in cultural heritage and creative industries sectors as well as opportunities for cooperation among artists, cultural operators, civil society and local authorities from the different linguistic areas of the Caribbean region and the EU will be increased. This new flagship programme was endorsed by Guillermo Solenzal Morales, Vice Minister of Culture of Cuba, Ernesto Ottone R., UNESCO Assistant Director-General for Culture, and DG DEVCO Stefano Manservisi, on the sidelines of yesterday’s meeting of the EU-Cuba Cooperation Subcommittee.