EU and UNESCO cascade media and information literacy awareness to Zarka and Mafraq

Mafraq, Jordan
04 - Quality Education
05 - Gender Equality
16 - Peace, Justice and Strong Institutions

Hamza Al Hassan, 26, cares deeply about media and information literacy. As a graduate of the Yarmouk University Facility of Mass Communications, Hamza feels that media and information literacy (MIL) might be as important as food to him. When analyzing the level of MIL skills in Jordan, he perceives room for improvement.

Hamza was first introduced to the concepts of MIL under the EU-Funded and UNESCO implemented “Support to Media in Jordan” project (2014-2018) during an MIL ‘Training of Trainers’ session of a pilot activity he attended. Finally, he felt like he was gaining the skills to confront what he had been noticing around him since 2013. “In Mafraq, everyone started using facebook as their main source of news and means of communication. This led to a lot of issues including the spread of hate speech and cybercrime. People were believing random things written on facebook as if these had been written in stone”.

Hamza knew he wanted to be part of the solution and continued to educate himself. In 2018, the EU-funded and UNESCO implemented “Youth Empowerment” project began in Jordan. The project represents a timely response to promoting the safe and ethical use of media and the internet and works to advance MIL skills as a holistic response to fostering the informed use, consumption and production of media and internet among youth.

Currently, alongside key partners, UNESCO is conducting MIL Mentorship Training for youth civil society organizations (CSO’s) to raise awareness of disinformation in the local communities of Mafraq and Zarka. Hamza has joined the EU/UNESCO training as a mentee and is excited to continue to sharpen his competences.

Under this part of the ‘Youth Empowerment’ project, two youth organizations have been selected: ‘Drabzeen for Human Development’ and ‘I Learn’ initiative. UNESCO and partners are providing mentorship to young volunteers and staff from these organizations, with the goal of equipping them with the MIL teaching skills to later conduct the MIL training themselves, continuing to raise country-wide MIL awareness.

‘Drabzeen’ carries out its work dynamically, with a focus that ranges from promoting good governance and human rights to working towards supporting the rehabilitation of the Jordanian labour market; to implementing a group of initiatives to support the rule of law and media and technology in development, health and environment, and fundraising for small economic projects. Hamza began to volunteer with ‘Drabzeen’ a few years ago, intrigued by their focus on media education.

UNESCO believes that MIL supports the development of inclusive knowledge societies, encouraging the active engagement of youth through information and communication technologies, drawing on relevant quality content, based on human rights and dignity. Strengthening MIL skills falls within UNESCO’s mandate of encouraging freedom of expression and access to information. The objectives of the “Youth Empowerment” project align with the 2030 Agenda for Sustainable Development, specifically targeting Sustainable Development Goal 16, which strives to promote just, peaceful and inclusive societies. This initiative is being carried out in partnership with the EU, the Minister of State for Media Affairs, the Ministry of Education, the media community and civil society in Jordan.

Hamza is no longer easily fooled by items that might prove to be ‘fake news’ and is proud to be helping friends and family to validate stories they might be curious about. “It is really quite incredible what people are willing to believe. Once at university, a rumor went around facebook that a professor was giving out extra grades as a gift on Independence Day. Of course it wasn’t true but everyone believed this!” More and more, Hamza is growing weary of social media.

In Jordan, I feel social media has become a public forum for criticism. People of all ages here have taken to facebook to air their issues. It has become so depressing that I cannot even bring myself to open it sometimes

In the future, Hamza hopes to pursue a career as a media education trainer as he seeks to spread MIL best practices throughout the Kingdom. He feels strongly that women are most worthy of investment when it comes to MIL training. “Women care about the message and readily pass on what they learn about MIL to their friends, families and kids. They do not come to training for an allowance or just to socialize. They come to learn and they cascade what they learn to a bigger group”.