We have just published a new post on the ESD Prize Blog, written by Lloyd Timberlake for the Hard Rain Project (United Kingdom), winner of the UNESCO-Japan Prize on Education for Sustainable Development (ESD) 2017:
"We at the Hard Rain Project (HRP) have been having a lot of fun since the UNESCO-Japan Prize ceremony early this month designing a maze to educate the world about the UN’s ambitious Sustainable Development Goals (SDGs).
Winning the prize gave us the inspiration, and the seed money, to commission David Craddock, former head of exhibits at the UK’s famed Eden Project, where Hard Rain originally launched, to develop the maze concept.
The current iteration has nine cul de sacs that bring home the urgency of the SDGs. These dead ends will show, with humor and drama, things like a high-carbon future, over consumption and political apathy. The corridors will explain the 17 very radical Goals, such as ending hunger and poverty, all by 2030. We will show the benefits of success and the horrors of failure. The ‘goal’ is a room portraying a human world in harmony with the natural world.
The Maze is meant to create political will among the publics for sustainable development, hoping they pass that will on to the political leaders who must themselves negotiate a political and policy maze to reach the Goals.
We have experience to build on. Our award winning Hard Rain and Whole Earth banners have been seen in person by 15 million people on all continents. They appeared at venues such as the UN Headquarters, the London Olympics and the Copenhagen Climate Summit. Exhibitors provided much of the funding and labor, so HRP spent less than USD 100,000 over 10 years on the exhibitions.
Our goal is to place at least one maze on each continent and have them travel as widely as possible."