Urasenke Grand Master (one of the three Japanese Tea Schools), Dr Genshitsu Sen was appointed UNESCO Goodwill Ambassador in March 2012, in light of his contribution to peace and culture through the traditional Japanese tea ceremony. 

The art of tea ceremony in Japan, called sadô or chadô (sa/cha 茶 = the tea, dô 道= the path) is a traditional Japanese art inspired by Confucianism and Zen Buddhism. This philosophical and spiritual event, private or public, offers a meditative moment around tea and Japanese tradition. Invited all over the world, Dr Sen spreads his message of peace, giving lectures and organizing tea ceremonies. Thus, he organized a ceremony in 2000, on the occasion of the United Nations Millennium Assembly.