Giancarlo Elia VALORI

The eminent Italian economist Giancarlo Elia Valori was appointed UNESCO Goodwill Ambassador in May 2001, in light of his commitment to promoting the world's intangible heritage. 

In May 2001, Giancarlo Elia Valori founded the Emilia Valori Fund, with the aim of supporting UNESCO in the protection of poetry and traditional and popular songs. 

In recognition of his important contribution to the promotion of cultural values, Mr. Valori received the UNESCO Picasso Medal in 1998