Blue is the New Black! Protecting the Ocean through Responsible Consumption
On 25-26 November 2022, the Intergovernmental Oceanographic Commission of UNESCO launched “Blue Friday”, an ocean-friendly alternative to Black Friday. The initiative aimed to promote sustainable consumption and protect the Mediterranean Sea and the ocean. Over 2 days, different cultural activities were organised, including a panel on responsible consumption, visits to artisanal ateliers, and book and theatre presentations, raising awareness of the impact of the choices we make on the ocean.