“Youth on Screen”: Kick-off conference

When :

from Monday 20 April, 2015
to Tuesday 21 April, 2015

Type of event :

Специальное мероприятие

Where :

Kempinski Hotel, Amman, AMMAN, Jordan

Contact :

Rosario Soraide (r.soraide@unesco.org), Division of Freedom of Expression and Media Development.

Launch conference for the “Youth on Screen” initiative, which over the next year will bring together media professionals and civil society activists from across the Mediterranean to exchange ideas, experiences and develop new TV programme formats, with the aim of better responding to the needs of young people, facilitating their engagement and improving the portrayal of young women and men in its content.

“Youth on Screen” is the result of the collaboration between two EU-funded projects focused on Southern Mediterranean countries: Networks of Mediterranean Youth (NET-MED Youth), implemented by UNESCO, and MedMedia, implemented by a consortium led by BBC Media Action.

The “Youth on Screen” kick-off conference will convene around 50 participants from across the Southern Mediterranean region, including media professionals and civil society advocates working on youth issues, as well as programme-makers from EU countries.

Representing a unique forum for youth to engage in direct dialogue with senior media managers and TV producers, the “Youth on Screen” initiative is expected to help shape the development of TV programmes that more closely reflect the realities of youth and better respond to their expectations. It will promote the engagement of youth with media, including contributors to content production.

The initiative will also facilitate training and mentoring for TV programme development, in-country meetings between programme teams and senior managers of media outlets, and a number of sub- regional gatherings of stakeholders concerned.

The “Youth on Screen” initiative will take place in the framework of two projects funded by the European Union: NET-MED Youth, which is led by UNESCO and , includes a component encouraging the fair and objective representation of youth through quality media content; and MedMedia, which is implemented by a consortium led by BBC Media Action and facilitates media reforms and promotes public service broadcasting in the region.

“Youth on Screen” also enjoys support from the Jordan Media Institute, the European Broadcasting Union and the Swedish International Development Cooperation Agency.